Specialty Fitness Equipment (pronounced “workouts”) is an online retailer of high performance exercise equipment. The website also provides free exercise instruction. Launched in August 2007, was created with the aim of becoming the premier source for exercise video content and workout programs. The website features hundreds of high definition fitness videos in categories that include aerobics, strength, yoga, sports conditioning, stretching, and more. Users can download any exercise to their computer or mobile device at no cost. Personalized exercise programs are also available free of charge.

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