We are a bona-fide, Oakland-based food/social start-up company. Our food is 100% vegan and 100% gourmet. We handcraft and micro-batch all of our products with organic, local, and natural food ingredients. Our food is 100% radical and absolutely crushes the belief that vegan food doesn’t taste good. We package creativity, home-style goodness, and authentic ethnic cuisine into a solution of deliciousness designed to meet the needs of the urban professional. Simultaneously, we are relentless in educating the less informed and providing them with vegan foods that are accessible and affordable.
We purposefully articulated our mission as a question rather than a statement to communicate to Oakland: “This is what we’re striving for—we know we’re not there yet, but we’re on the journey.” It acknowledges room for possibility, change, and adaptability. And most importantly, it invites collaboration. Here is our mission question: